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Purple Podiums

Optimizing Your Horizontal Content for Vertical Platforms

Iphone filming a woman at her desk

In today's digital world, how you shoot your videos can make a big difference. Vertical videos, which fit perfectly on your phone screen, have become super popular on social media platforms like Instagram Stories, TikTok, and Snapchat. This blog will help you understand what is vertical video and how to turn your horizontal videos into vertical ones, making them more exciting and engaging for your audience.


Woman filming a tiktok of herself

The Rise of Vertical Content

In the past, videos were mostly made for TVs and computer screens, so they were horizontal. But now, with everyone using smartphones, vertical videos are taking over. Vertical videos fit perfectly on phone screens, making them easier to watch. For example, Snapchat found that vertical video ads are watched nine times more than horizontal ones. As more social media apps prefer vertical videos, it's important to learn how to create them, especially in vertical 4k video format for a clearer image.


Statistics on Vertical Content Engagement

Vertical videos get more attention on social media. People are more likely to watch and interact with vertical videos because they fit better on their phone screens. For instance, Snapchat and Instagram Stories show that people watch vertical videos longer than horizontal ones. This means vertical videos are here to stay, and knowing how to make them can help your content shine.


Horizontal vs. Vertical Content: Key Differences


Aspect Ratio and Screen Real Estate

Horizontal videos are wide and short, with a 16:9 aspect ratio, perfect for TVs and computers. Vertical videos, on the other hand, are tall and narrow, with a 9:16 aspect ratio, making them great for phones. This leads to the debate on horizontal vs vertical video, where vertical videos often win on mobile phones because they take up the whole screen, giving viewers a better experience.

Preview of a camera monitor filming a woman and flowers

User Interaction and Engagement Patterns

People find vertical videos more engaging and easier to watch on their phones. You don't have to turn your phone sideways, which makes watching vertical videos more convenient. Also, social media platforms like TikTok and Instagram favor vertical videos, showing them more often to users. By making vertical videos, you can get more likes, comments, and shares.


Why Vertical Content is Dominant on Social Media


Rise of Mobile-First Social Media Platforms

Apps like Instagram, TikTok, and Snapchat are designed mainly for mobile phones. They work best with vertical videos, which is why these platforms prefer them. Vertical videos often get more views and interactions than horizontal ones on these apps. By making vertical videos, you can reach more people and get more attention.


Close up view of an iphone taking a picture of a hilltop view

User Behavior and Screen Orientation Preferences

People naturally hold their phones upright, so vertical videos are more comfortable to watch. This behavior is reinforced by the design of popular social media platforms that encourage vertical scrolling and viewing. This means vertical videos are more likely to catch and keep people's attention. Understanding this behavior helps you create content that viewers will love.


Challenges in Converting Horizontal Content


Aspect Ratio Mismatch

Converting horizontal videos to vertical format can be challenging due to the aspect ratio mismatch. Important elements might be cropped out, potentially losing the video's original message and impact. This issue requires careful planning and creative solutions to ensure the content remains effective. Additionally, the conversion process may involve significant editing and re-framing to adapt the original footage to the new format. Despite these challenges, learning how to convert a horizontal video to vertical using tools like horizontal to vertical video converter can be a game-changer.


Cropping and Framing Issues

When you crop a horizontal video to make it vertical, you have to be careful not to lose important details. This can be challenging if you didn't plan for vertical video from the start. You might need to get creative with editing to keep the main parts of your video visible and interesting. Learning how to crop horizontal video to vertical is crucial for making your content fit the new format.


Drone Flying in the sky

Best Practices for Repurposing Horizontal Content


Dji pocket 2 Camera

Framing Your Shot for Easy Repurposing

When shooting horizontal content, it's crucial to frame your shots with repurposing in mind. One effective technique is to position the subject in the center of the frame. This approach ensures that when you crop the video to a vertical format later, the key elements will remain in focus. By centering your subject, you minimize the risk of important details being cut off during the editing process. Additionally, using a wider lens when filming can be beneficial. A wider lens captures more of the scene, giving you more flexibility to crop the video into different aspect ratios without losing important parts of the composition. Whether you're using a DJI Mini 2 or a DJI Pocket 2, keeping your subject centered and using a wider lens will make the transition from horizontal to vertical seamless and maintain the visual integrity of your content.


Cropping Techniques

To crop horizontal videos without losing important parts, focus on the center of the frame. This way, the main subjects stay visible. Use video editing tools like Adobe Premiere Pro or Final Cut Pro to help you adjust the video. Planning your shoots with vertical video in mind can also make cropping easier.


Woman editing a flyer on an online editor

Using Overlays and Borders

Adding text or graphics to the sides of your video can fill in the empty space and make the video look better. Creative borders and overlays not only fill gaps but also make your video more appealing. You can use tools like Canva or Adobe Spark to design these elements and add them to your videos.


Editing for Vertical Format

Re-framing key elements, zooming, and panning techniques can help adapt horizontal videos to vertical formats. This involves selectively focusing on important areas of the video and dynamically adjusting the frame to keep the viewer's attention. Tools like Adobe After Effects and Final Cut Pro offer advanced features for these techniques, allowing for precise and creative editing. By employing these methods, you can ensure that the main subjects of your videos remain prominent and engaging in the vertical format.



Tools and Software for Repurposing Content


Overview of Popular Video Editing Tools

  • Adobe Premiere Pro: A powerful tool for professional-quality video editing.

  • Final Cut Pro: Great for Mac users with lots of editing features.

  • InShot: A mobile app that's easy to use for quick edits on your phone.

Computer close up of an editors timeline

Mobile Apps for Quick Edits

Apps like InShot and Videoleap are easy to use and perfect for editing videos on your phone. They let you crop, add text, and apply filters quickly. These apps are handy when you need to make fast edits and post your video right away. While they don't have all the advanced features of desktop software, they're great for simple edits.


Pros and Cons of Each Tool

  • Adobe Premiere Pro: Pros - Lots of features, high-quality results. Cons - Harder to learn, costs money.

  • Final Cut Pro: Pros - Works well with Macs, powerful tools. Cons - Expensive, only for Macs.

  • InShot: Pros - Easy to use, affordable. Cons - Limited features, not as powerful as desktop software.

  • Choose the tool that fits your needs and skill level best. Each tool has its own strengths and weaknesses.


Case Studies and Examples


Examples of Successful Repurposing from Brands and Influencers

Brands like Nike and popular TikTok influencers have successfully turned their horizontal videos into vertical ones. By making their videos vertical, they reach more people and get more likes and comments. Looking at their strategies can give you ideas for your own videos.

Woman filming a vertical video outside on her iphone

Analysis of What Worked and Why

Studying successful examples helps you understand what makes a vertical video work. Techniques like creative cropping, adding overlays, and dynamic editing all contribute to a video's success. By applying these ideas to your own content, you can make your videos more engaging and effective.


Woman filming herself with a camera in her home

Closing Thoughts

Vertical video is changing the way we watch and create content. It captures people's attention and makes for a better viewing experience, especially on social media. By learning how to convert your horizontal videos to vertical, you can make sure your content stands out. At Nitro Media Group, we specialize in creating and editing videos that people love. Try out these tips and share your experiences with us!


Want to make your social media videos amazing? Contact Nitro Media Group today to learn more about our video production and editing services. Let's create awesome content together!


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