10 Must-Know Marketing Tactics for 2025

Marketing leaders in 2025 use these 10 important marketing tactics:

1. Marketing strategy

2. AI in marketing

3. Personalization

4. Omnichannel integration

5. Data & analytics

6. Content marketing trends

7. Social media & influencers

8. Voice & emerging tech

9. Sustainability

10. Continuous learning

Keeping up with these tactics helps businesses grow and connect with customers. For example, 82% of CMOs want to focus more on digital channels. New tactics have helped companies get 40% more organic traffic.

All marketers should look at what they do now and think about using new trends to do better.

Key Takeaways

• Have a clear marketing plan to help you know what to do. This helps you reach your goals faster and easier.

• Use AI to do tasks for you. AI can help send messages that fit each person. It also makes marketing faster and better.

• Split your audience into groups. Use data to make special campaigns for each group. This helps more people pay attention and buy things.

• Use all your marketing channels together. Make sure your message is the same everywhere. This helps customers have a better experience and trust you more.

• Keep learning new things and use data to get better. Try new skills to stay ahead in marketing because things change fast.

Marketing Strategy

Strategy vs. Plan

A marketing strategy gives a business its main direction. It shows how to reach the right people and meet big goals. A marketing plan lists the steps and when to do them. Both are needed for good marketing. Without a clear strategy, teams might waste time and money. A plan makes sure every action fits the main goal.

Tip: Make sure each marketing plan matches the main strategy. This helps avoid mistakes and gets better results.

Research says strong strategies use both old and new ways to market. For example, companies use print ads with QR codes. This connects offline and online marketing. It gives customers a smooth experience. Digital marketing lets businesses target people better. Marketers use analytics tools to see what works. They can change their plans fast. These steps help companies grow and market better.

Setting Objectives

Clear goals help guide every marketing step. Teams should set goals that are easy to measure and reach. This helps marketers see progress and make smart choices. Many companies use OKRs or SMART goals to write down their goals.

• Raise sales by a certain percent in three months

• Get more people to know the brand by tracking searches

• Bring more visitors to the website by a set number

• Lower the number of customers who leave by a percent

Good strategies connect goals to key numbers like ROI and conversion rates. These numbers show if the plan works and help teams improve next time. Companies with clear goals get better results and stronger marketing.

AI in Marketing

Artificial intelligence is changing marketing in 2025. Companies use ai in marketing to do jobs faster and make things more personal. Ai helps brands look at data and guess what will be popular. It also helps them give people what they want. Businesses that use ai in marketing do better than others and make more money.

Automation

Ai does many marketing jobs that used to take a long time. Marketers use ai to send emails and handle social media. It also helps find the best customers. Ai chatbots answer questions all day and night. Predictive analytics tools help teams find the right people and send messages at the best time. Ai can also write blog posts and product details fast.

• 43% of marketers say automation makes customers happier.

• 38% say it helps staff use their time better.

• 33% say it helps use money better.

• Marketing automation gives an average ROI of 544%.

• Automated emails get 76% more opens than regular ones.

• Over 75% of companies see good ROI in a year with automation.

Ai agents do hard jobs like splitting up audiences and picking the best times to send messages. They also help with sharing messages on many channels. These tools get smarter every time they are used. They help make campaigns better without extra work. Businesses say they work 50% faster and are 45% more efficient after using ai.

Personalization

Personalization is very important in marketing today. Ai looks at lots of customer data to make special experiences. Marketers use ai to suggest products and make emails just for you. They also use it to show ads that fit your interests. Customers want brands to know what they like and answer quickly.

• 83% of B2B marketers get more leads with personalization.

• Personalized emails get six times more sales.

• 58% more people interact with personalized marketing.

• 80% of B2B buyers want personalized experiences by 2025.

• Companies using ai personalization can get up to 20% more sales.

• Personalized product suggestions can raise conversion rates by 320%.

Ai marketing agents look at data right away and help make smart choices. Platforms like HubSpot and Salesforce use ai to find the best leads and help sales teams. Ai-driven personalization keeps customers happy and coming back. Because of this, 81% of customers like personalized experiences, and 89% of business leaders think personalization is very important for success.

Personalization

Segmentation

A good personalization plan starts with audience segmentation. Marketers split customers into groups with things in common, like age or where they live. They also look at what people buy and how often. This helps brands send messages that fit each group’s needs. Companies use demographic, geographic, psychographic, and behavioral segmentation to learn more about their customers. For example, behavioral segmentation checks what people bought before and if they are loyal. Psychographic segmentation looks at how people live and what they care about.

Note: Machine learning and AI now make segmentation faster and easier. These tools help brands keep up with how customers change.

Here are some real-world examples of segmentation:

Company/Example	Segmentation Type	Strategy/Approach	Outcome/Impact
Impossible Foods	Behavioral/psychographic	Focused on meat-eaters who were unsure. They talked about health and the planet.	They got more customers by changing the minds of skeptics.
Cadbury	Occasion-based	Made special ads and products for holidays like Easter and Christmas.	Sales went up a lot because of these themed products and ads.
AT&T	Geographic	Changed ads for different places and countries.	Their marketing worked better and reached more people.

These examples show that segmentation helps brands personalize better. It also helps them connect with more people.

Data-Driven Campaigns

Data-driven campaigns are very important for good personalization. Marketers use analytics tools to watch what customers do and see how campaigns work. They look at numbers like conversion rate, ROI, customer lifetime value, and acquisition cost to make choices.

• Conversion rate tells how many visitors do what you want.

• ROI shows if the campaign made money.

• Customer lifetime value guesses how much a customer will spend over time.

• Acquisition cost is how much it costs to get a new customer.

A/B testing and predictive analytics help make campaigns better. Data visualization tools turn hard data into easy pictures. This helps marketers see patterns fast. When brands use segmentation and real-time data together, they can personalize for lots of people at once. This makes customers happier, keeps them coming back, and helps companies make more money. It also gives brands an advantage over others.

Omnichannel Integration

Consistent Messaging

Brands that use the same message everywhere build trust. Customers want the same voice and info on every channel. This means websites, emails, and social media should all match. Research shows strong omnichannel strategies help keep 89% of customers. Weak strategies only keep 33%. When brands stay consistent, people come back and tell friends.

Tip: Teams should make a style guide. This helps keep messages the same on all channels.

Here is a table that shows how consistent messaging and omnichannel engagement help:

Statistic / Insight	Description	Source
91% higher year-over-year customer retention	Businesses using omnichannel strategies keep more customers than those that don’t	Aspect Software via Sharpencx
90% of consumers want seamless omnichannel experience	People want the same service on every way they talk to brands	UC Today
5% increase in retention leads to 25%-95% profit increase	Keeping more customers can make profits much higher	Hubtype summary

Customer Experience

A good omnichannel plan makes the customer experience better. All marketing channels work together. Customers can start shopping in one place and finish in another. They do not lose their spot. Rent-A-Center saw a 54% higher Net Promoter Score and 19% more customers after using omnichannel feedback. Medallia users got $35.6 million in value and a 591% ROI in three years by making omnichannel better.

• Omnichannel customers are worth 30% more than single-channel ones.

• Brands with strong omnichannel plans get 9.5% more revenue each year. Weaker plans only get 3.4%.

• Using unified data and AI helps teams work better and support customers.

Marketing channels must work together to make things easy. Almost half of people use more than four touchpoints before buying. When channels work together, customers are happier and more loyal. Walgreens uses AI and customer data to make channels better. This saves money and helps the business run well.

Data & Analytics

Tools

Modern marketers use strong tools to turn data into helpful ideas. These tools help teams see what works and what does not. Google Analytics 4 tracks what users do and checks campaign ROI. HubSpot connects marketing work to money made with clear dashboards. SEMrush helps with SEO and paid ads by showing which keywords work best. Tableau and Google Data Studio make simple dashboards from many sources. Facebook Ads Manager shows detailed ROI for social campaigns. Adobe Analytics uses AI to find what brings good results. Kissmetrics follows the customer journey and lifetime value. Mixpanel helps teams make campaigns better by tracking user actions.

Tip: Teams often use more than one tool for digital marketing analytics. This way, they get a full picture of how things are going and can make smart choices.

These tools do more than just collect numbers. They help marketers learn about customers and see which channels work best. Teams can change their plans fast with real-time insights and make marketing better right away.

KPIs

Key Performance Indicators (KPIs) show if marketing is working well. Marketers use KPIs to check progress and make smart choices. Each part of the marketing funnel uses different KPIs. Website traffic and impressions show if people know the brand. Time on site and social media actions show if people are interested. Conversion rates and sales revenue track if people buy things.

Setting clear KPIs with numbers, like trying for a 20% drop in call wait time in three months, helps teams see real progress. Benchmarks, like average email open rates, help compare results. Marketers look at their numbers and see if their plans work.

• Data analytics helps marketers:

  • Find patterns for personalized marketing.

  • Make campaigns better for higher ROI.

  • Guess trends and change plans.

  • Use resources on what works best.

  • Keep customers and raise sales.

Good marketing needs the right KPIs. These numbers give helpful ideas that lead to better choices and stronger results in digital campaigns.

Content Marketing Trends

Content marketing is changing fast. Marketers in 2025 need to watch for new trends. They must change their content strategy to stay ahead. Many teams use AI tools now. These tools help make content faster and better. The chart below shows how marketers face problems and try new ideas:

Emerging Trend / Insight	Supporting Data / Statistic	Source
81% of B2B marketers use generative AI tools	Up from 72% last year	Sagefrog 2024 B2B Marketing Mix Report & CMI 2024
92% use short posts, 76% use videos	Most popular content types	CMI B2B Content Marketing Trends Research 2024
89% find webinars effective	For brand awareness and lead generation	Sagefrog 2024 B2B Marketing Mix Report

Short-Form Video

Short-form video is a top trend for 2025. Marketers see great results with this type of video. Many people like short videos to learn about products. These videos keep people watching and help brands find new fans.

• 73% of consumers like short-form videos for product research.

• 57% of Gen Z pick short videos to learn about products.

• Short-form videos get 2.5 times more engagement than long ones.

• Instagram Reels get 49% more engagement than other posts.

• 31% of marketers say short-form video gives the best ROI.

A good content strategy uses short-form video on TikTok, Instagram, and YouTube Shorts. Marketers should keep videos under 60 seconds. They should add captions and share the main idea early. Teams can cut long videos into short clips to reach more people.

Podcasts & UGC

Podcasts and user-generated content (UGC) are shaping content strategy. Podcasts help brands build trust and connect with people. Companies can share stories, answer questions, and invite guest experts. Turning podcast episodes into blogs or social posts makes them more useful.

User-generated content makes brands seem more real. People trust stories from other users more than ads. Over half of internet users find products through friends or reviews. Brands that ask for UGC—like reviews or social posts—get more engagement and better ROI.

Tip: Marketers should ask listeners to share feedback or stories on podcasts. They can also hold contests to collect UGC for future campaigns.

A modern content strategy mixes these trends. Teams should try new formats, check results, and change fast to keep their content working well.

Social Media & Influencers

Micro-Influencers

Micro-influencers are now very important in marketing. Brands pick them because they reach special groups. Micro-influencers have between 10,000 and 100,000 followers. They get more likes and comments than bigger influencers. Their fans trust what they say and talk to them more. This trust helps brands get better results when they use real stories.

• Micro-influencers get 60% more engagement than macro-influencers.

• 82% of people trust micro-influencer tips more than celebrity ads.

• Brands get 11 times more ROI with micro-influencer campaigns than with regular ads.

• Micro-influencers make small groups where people talk honestly.

Evidence Aspect	Details
Engagement Rates	Micro-influencers get a 7.2% engagement rate. Macro-influencers only get 1.4%.
Audience Interaction	Followers are 3.8 times more likely to interact with micro-influencers.
ROI and Cost-Effectiveness	Campaigns get 35% more ROI. Each campaign costs $500 to $2,500.
Case Study: Sustainable Fashion	15 micro-influencers helped get 348% more conversions and 72% more good traffic.

Using micro-influencers helps brands reach certain groups and get more likes and comments. Brands often work with many micro-influencers at once. This helps them reach more people and save money.

Live & Shoppable Content

Live and shoppable content helps brands sell more online. Brands use live video to show products and answer questions. They also give special deals during these videos. This makes it faster and easier for people to buy. People like to see real people use products and can buy right away.

• Live shopping can raise conversion rates by up to 42%.

• Interactive videos help people decide fast.

• Influencer hosts give honest reviews and special deals.

Shopping Format	Conversion Rate	Key Insight
Traditional E-Commerce	~2.5%	This is the usual conversion rate for online shopping.
Live Shopping	50% – 60%	This is higher because people buy on impulse.

A recent campaign with shoppable videos had 41% of viewers buy something. People who watched shoppable content were nine times more likely to want to buy. Brands that use live and shoppable content in their plans get more sales and loyal customers.

Voice & Emerging Tech

Voice Search

Voice search is changing how people look for things. By 2025, experts think half of all searches will use voice. About 62% of adults in the U.S. use voice-activated devices every day. Many people ask smart speakers or phones for news, weather, or shopping help. Younger adults use voice search more than older adults. In the 25-34 age group, 58% use it daily. Older adults use it too, but not as much. Most people like voice search because it gives quick answers.

Usage Metric	Statistic	Explanation
Daily U.S. Consumers Using Voice Search	50%	Half of U.S. consumers use voice search every day. This shows many people use it often.
Daily Usage Among Ages 25-34	58%	Younger adults use voice search more than other groups.
Weekly Usage Among Ages 55+	43%	Older adults use voice search each week, but not as much as younger people.
Likelihood to Use Voice Search for Information	67% Very Likely	Most people like using voice search to get quick answers.
Device Preference for Voice Search	64% Android, 36% iPhone	More people use Android for voice search than iPhone. This might be because of work or personal use.
Duration of Voice Search Use	39% have used for 1-2 years	Many people have used voice search for one or two years. This shows more people are starting to use it.
Common Voice Search Use Cases	17% weather queries, 16% local ‘near me’ searches	People use voice search for weather and to find places nearby. These are common reasons to use it.

Businesses now use ai to make voice search better. ai helps brands know what people want and answer fast. Domino’s lets people order pizza with Alexa. Marketers use ai to make content easier for voice search by adding long-tail keywords and local info. Voice search lets people do more than one thing at a time and get answers fast. Companies that use ai for voice search can reach more people and do better marketing.

Note: Voice search is not just a new thing. It is a big part of how people use technology and will change how brands talk to people in 2025.

AR & VR

Augmented reality (AR) and virtual reality (VR) are changing how brands market. These tools help people see and try things in new ways. By 2030, the VR and AR market could be worth $1.5 trillion. Brands use ai to make these tools work better and make ads more fun. IKEA’s AR app lets people see furniture in their homes. This made people interact with IKEA 70% more. Burberry used AR for a virtual pop-up store and got more young shoppers.

• AR and VR help brands get noticed.

• ai makes experiences special for each person.

• Customers can try products online before buying.

• These tools help brands get more sales and keep people interested.

Campaign Name	Technology Used	Description	Outcomes / Impact
FIFA World Cup Qatar 2022	AR & VR	AR helped fans find seats, see 3D jerseys, and use AR filters from sponsors.	Almost 6 billion social media actions; 262 billion people reached; fans felt more connected.
Red Bull-Ninja “Win with Ninja!”	Web-based AR	AR Lens let people interact with gamer Ninja and enter a contest.	Over 5 million views; lots of people joined in; more people knew about the brand.
Pizza Hut PAC-MAN AR Campaign	AR	Scanning a pizza box let people play PAC-MAN on their phones.	1.5 million views; over 11,000 hours played; 741 million media impressions; best-selling game box.

ai makes AR and VR more fun and interactive. Sephora’s virtual artist uses ai and AR so people can try makeup online. Snapchat’s ai-powered AR lenses let people have fun with friends. Brands that use ai in AR and VR ads get more sales and loyal customers. These tools help marketers make cool moments and connect with people who love tech.

Tip: Marketers should try ai-powered AR and VR to give customers special, fun experiences that keep them coming back.

Sustainability

Ethical Marketing

Ethical marketing helps brands build trust in 2025. Companies know honesty and being open are very important now. Brands must tell the truth about sustainability. They should not make things sound better than they are. If brands lie or trick people, they lose trust. Many people want brands to act right and share real facts about their products. Ethical marketing helps brands get loyal customers and stand out from others.

Brands that care about ethics do well. Customer lifetime value goes up by about 33%. These brands get more people talking about them. They also fix public problems four times faster than others. More workers stay at these companies, up to 87%. Brands that use ethical marketing have fewer legal problems and a better name. They also get investors who care about helping people, not just making money.

Ethical marketing is not just a new idea. It is needed to keep customers and make a good brand image.

Social Responsibility

Social responsibility is now a big part of marketing. People want brands to help make the world better. About 70% of Americans think companies should help society, not just make money. Around 77% of people buy from brands that really care about social good. Investors also check a company’s actions before giving money.

Many people look to see if brands really care about social responsibility. They check for green branding, recycling, and giving to charity. In a world survey, 66% said they would pay more for brands that help social causes. Younger investors, like millennials, check company actions more than older people.

• Brands that act with social responsibility get loyal customers.

• Companies that pretend to care lose trust and sales.

• Social responsibility helps brands connect with people who share their values.

Sustainability in marketing is about more than the environment now. It includes ethics, helping the community, and telling the truth. Brands that do these things will do well in 2025 and after.

Continuous Learning

Adaptation

Marketing changes quickly. Teams that adapt stay ahead. They use data to see what works and change their plans fast. Flexible marketers adjust to new trends and customer needs. They listen to feedback and update their campaigns. This keeps their work fresh and effective.

Companies that adapt their marketing see better results. They often generate 20% more revenue than those who do not change. Real-time data helps them spend money wisely and reach the right people. AI and machine learning help find top customer groups and predict who might leave. These tools make campaigns smarter and more personal.

Regular learning helps marketers spot new trends. They test new ideas and work with other teams. This keeps their marketing relevant. When teams adapt, they avoid losing customers and stay important in the market.

• Data-driven choices help marketers improve their tactics.

• Flexible strategies let teams react to market shifts.

• Customer feedback keeps marketing focused on real needs.

• Continuous learning leads to better campaign results.

Upskilling

Upskilling means learning new skills to do better work. Marketers who upskill can handle new tools and trends. Training programs help teams build strong skills in strategy and campaign measurement. AI coaching and real projects let employees use new skills right away.

Research shows that upskilling makes teams more flexible and ready for change. Companies with strong learning programs keep their best workers longer. In fact, 94% of employees stay longer at companies that invest in their growth. Job satisfaction and morale go up when people learn at work.

• 76% of Gen Z workers see learning as key to career success.

• 86% of employees say training helps them stay at their job.

• Most workers want to learn new skills to stay employable.

A supportive workplace helps upskilling succeed. When teams learn together, they share ideas and solve problems faster. Upskilling leads to better marketing, higher ROI, and stronger business results.

Using these ten tactics helps businesses grow and stay strong in 2025. Teams that look at what they do now and try to get better see bigger success. New numbers show how much these tactics help:

• Email marketing gives back $42 for every $1 spent.

• Content marketing brings in 73% of B2B leads and sales.

• Inclusive campaigns help sales go up by more than 16%.

• Most businesses think their marketing budgets will stay the same or get bigger.

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FAQ

What is the most important marketing tactic for 2025?

All businesses should focus on personalization. Brands use customer data to make special experiences. This helps them get more attention and loyal customers. Personalization makes companies different from others.

How does AI improve marketing results?

AI tools look at lots of data very fast. Marketers use AI to do jobs, guess trends, and make messages fit each person. These things help teams save time and make campaigns work better.

Why should brands care about sustainability in marketing?

Sustainability helps customers trust brands. People like brands that do the right thing and help others. Ethical marketing also lowers risks and brings loyal buyers.

How can small businesses use omnichannel integration?

Small businesses can link their website, social media, and email. Using the same message everywhere makes customers happier. Easy tools help run all channels from one spot.

What skills do marketers need to succeed in 2025?

Marketers should know data analytics, AI tools, and how to make content. Learning these skills helps teams keep up with new trends and tech.